Distribution is the process of getting a finished recording onto streaming and download platforms — Spotify, Apple Music, YouTube Music, Amazon Music, TikTok and well over a hundred others worldwide. It sounds mechanical, and part of it is. But the difference between a release that finds its audience and one that disappears the day it drops usually comes down to what happens before the upload button is even pressed.
Metadata is not paperwork — it is discovery
Correct artist names, ISRCs, genre tags and release dates are what let platforms actually understand what your song is and who it's for. Sloppy metadata is one of the most common reasons a track fails to get picked up by recommendation algorithms at all.
Delivery timing matters
Platforms review new releases for playlist consideration ahead of the release date — not after. A release delivered late, or without lead time for editorial review, has already lost its best shot at a playlist placement before day one.
Distribution is infrastructure, not a one-time task
Once a release is live, distribution also means keeping royalty reporting accurate, handling territory-specific platform relationships (which is exactly why regional partners like Ovokacho for Russia or netd müzik for Turkey matter), and making sure every stream is actually tracked and paid.
We handle all of this as part of every release we take on — so artists can focus on the music itself.