It's tempting to think global distribution deals with every market. In practice, some of the biggest audiences in the world listen on platforms that a single global distribution deal simply does not reach — or does not prioritise the way a dedicated regional partner does.
Russia: a market global distributors can't fully serve
Yandex Music and VK Music dominate listening in Russia, and since international sanctions pushed several global distributors out of that market entirely, a dedicated local aggregator became the only reliable way in. We distribute our roster to Russia through Ovokacho for exactly this reason — direct relationships with the platforms that actually matter there, and one of the strongest revenue-share rates available in that market.
Turkey: publishing muscle, not just distribution
Turkey's music market runs through its own ecosystem of platforms and media — and netd müzik, now backed by the global Believe Music group, is the infrastructure behind a large share of it. As netd müzik's official representative in Azerbaijan, we bring that same publishing and distribution muscle to our own roster.
Global reach, local execution
The Orchard gives us the global backbone — Spotify, Apple Music, Amazon Music, TikTok and 100+ platforms worldwide. Regional partners like Ovokacho and netd müzik fill in exactly where a purely global deal falls short. Neither replaces the other — an artist's real, total audience lives across both.